Our Investments: Superside

• Headquarters: Oslo, Norway
• Founded: 2015 by Fredrik Thomassen, Håkon Heir, and Jing Kjeldsen
• Industry: B2B marketplace, freelancers  
• Website: https://www.superside.com/

Superside’s platform offers easy access to a global team of creative strategists and designers that are not bogged down by slow-moving, expensive agencies. Superside’s clients experience a 50% reduced average cost with a 70% reduced timeline for turnaround of digital ads. This experience emphasizes that Superside allows clients to hire talent 20x faster than average.

More on Superside:

• Demand for fast-turnaround, high quality content is large and growing: Whilst demand for digital content has exploded, creative has become a major bottleneck for marketing teams. Marketing needs a quicker refresh on ad content to improve ROI, and content creation at scale is a bottleneck. Furthermore, millennials are looking for remote, flexible, and high paying jobs working on top brands. This has been exacerbated by the pandemic. Superside fulfills that value proposition, which is why the platform can attract top talent.
• Clear customer value: Superside has been able to solve customer needs for fast-turnaround high quality digital content creation, which is reflected in their impressive portfolio of customers. Large brand names are increasingly “addicted” to the service with high customer retention rates.
• Adaptable and resilient team: The team is extremely resilient and has been able to learn and adapt the offering to tailor to customer needs. Initially the product was on demand, but the founders identified that subscriptions were better suited to their customers and adapted accordingly. They also re-honed the product for enterprises and scale-ups to increase overall retention where there has been clearer product market fit.

The press release for the full investment can be found here: Prosus.com/Superside