16:30 PM

Our Investments: Aruna


The leading integrated B2B fishery and marine platform in Indonesia 

  • Headquarters: Indonesia  
  • Founders: Farid Naufal Aslam, Indraka Fadhillah, and Utari Octavianty
  • Industry: B2B Fishery & Marine   
  • Website: https://aruna.id/

Indonesia consists of more than 17,500 islands and is currently the world’s second-largest fisheries producer, with a market size of more than $30 billion. The fisheries sector also plays a crucial role in supporting coastline communities. With over 3 million fishers in the country, fishing is a way of life and provides an important food source for millions of people. Aruna has been at the forefront of driving innovation in the industry as there is also increasing global demand for seafood, which has spurred Indonesia fishery exports to grow even further.  

More on Aruna:  

  • Massive addressable market at an inflection point: Over the past few years, several B2B agriculture players have emerged targeting Indonesia’s large fresh segment. However, success has been mixed. Platforms struggle to find product-market fit and/or manage the operational complexities tied with the fresh segment. Aruna has thus emerged as a leader that has demonstrated robust execution capabilities.  
  • Solid product fit: As the fisheries vertical is highly fragmented, Aruna is currently the only “new, tech-enabled platform” operating in the space across the supply chain. Aruna’s on-demand platform serves as a one-stop, end-to-end supply chain aggregator, connecting enterprises and SMEs to the country’s fishers. It provides collection, processing, fulfillment/distribution, financing, and training services, addressing existing inefficiencies typically associated with multiple middlemen by streamlining these layers.  
  • Founding team who understands the market: Founded in 2016 by Farid Naufal Aslam, Indraka Fadhlillah, and Utari Octavianty, Aruna has one of the leading management teams in Indonesia today and we are confident in their business. The founding team come from fishing communities and have demonstrated deep local industry expertise and strong execution capabilities. Their ability to secure upstream supply and also diversify customer channels separates them from most other founding teams in the industry in Indonesia, allowing them to build strong local partnerships and drive the business forward. Through this hyper-localized sourcing approach, to-date, the company has successfully secured exclusive, trust-based supplier relationships with over 80 local fisher groups and 3,600 active fishers as per September 2022.

The company’s vision is to revolutionize Indonesia’s fishery & marine supply chain and drive financial inclusion. Aruna also promotes responsible industry practices, which it believes are imperative for the long-term sustainability of the industry.

The press release on the full investment news can be found here: Prosus.com/Aruna